Rick Caruso is the founder and chairman of Caruso Affiliated. Having dedicated his life to Los Angeles, he has become the city's most notable real estate developer, civic leader, and philanthropist. If one were to ask what separates him from the rest, it would be his ability to listen to and understand people's needs, concerns and experiences. He values people first. The principle that has led to his phenomenal success in business - it's always about the customer.